Find the right KOL: stop paying for hype, start verifying reputation
The problem with KOL marketing
Brands hiring crypto KOLs face a credibility crisis. Follower counts are gamed and engagement metrics are inflated, and without reputation infrastructure brands have no way to evaluate who’s legitimate and who’s a liability.
What Mimix built
Mimix integrated Ethos scores directly into their creator profiles and campaign gating system. Every creator’s Ethos score is displayed alongside their performance metrics, and brands can set a minimum Ethos score for each campaign, which Mimix enforces automatically.
“I’m happy to report we now officially support Ethos scores on Tunnl. Brands can now use Ethos score as an optional gating requirement for creator participation in Tunnl campaigns.”
Morgan Kuphal1533CTO, Mimix (formerly Tunnl)
The result
The integration took less than a week to ship. Creators who want access to the best brand campaigns now need to maintain strong Ethos scores, which means building genuine community standing, not just farming followers.
How you could use this
Want to score-gate your creator campaigns?
If Mimix can ship it in a week, so can you. Free API, no keys needed.